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Burgers Payton General Motors Corp. (C): 1990-92 by Peter Tufano, Markus F. Mullarkey, William J. Wildern Lucent Technologies: Optical Networking Group by Marco Iansiti, Barbara Feinberg SK Telecom: Pursuing Happiness through Corporate Social Responsibility by Christopher Marquis, Kwang Y. Ryu, Philip Mirvis, Bobbi Thomason Central Bank: The ChexSystems(SM) QualiFile(R) Decision by Dennis Campbell, F. Asis Martinez-Jerez, Peter Tufano, Emily McClintock Ekins Electronic Arts Introduces The Sims Online by Youngme Moon Adam Root, MD (B) by Alexander Horniman, Scott T. Josephs Satera Team at Imatron Systems, Inc. (A) by Teresa M. Amabile, Elizabeth A. Schatzel Hanson Ski Products, Spreadsheet Supplement by William J. Bruns Jr., Julie H. Hertenstein A Business Plan? Royal Bank of Canada in Thailand by Paul W. 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